what is a commercial woman 1930s

A few more prices from the 30's and how much things cost. If youre more interested in slang itself, explore the history of American slang words. In the years to come, women authors of the 1930s that graced the top-selling fiction list are a number that went on to become literary legends: Isak Dinesen ( Out of Africa, 1937), Virginia Woolf ( The Years, 1937) Daphne Du Maurier ( Rebecca, 1938), and Marjorie Kinnan Rawlings ( The Yearling, 1938), among others. Click on the picture or title of the product and you will be redirected to the online merchant selling that item. Close. I was surprised to see mature women wearing evening dresses in the same shapes and styles as young women. ", Alfred Eisenstaedt The LIFE Picture Collection/Shutterstock. Nowhere is monetary ignorance more apparent than in an analysis of these decades. 1937 Suit Separates for Full Figures. Portrait Full Body Profile Wider Portrait. Floral patterns were in, and so was fur. Women's wages were lower than men's and most women worked in domestic service. From a General Electric ad, this "before kitchen" is squarely planted in the 1930s. Learn more about 1930s makeup. Now you have an idea of what to wear if you want to rock the vintage look of the 1930s. We have to step up as women and take the lead.'. In summer, 1930s beach pajamas, which looked like palazzo pants with an attached sleeveless top, graced the beaches, seasides, and pools of 1930s Hollywood. There were a variety of small textures and weaves as well as simple decorations such as tassel ties, ribbon flowers, and contrasting buttons. The 1930s caused hard times for all people, especially the women. She was referred to as just Curley's wife. The ideal 30s silhouette was anything but realistic. Taking the commercial aesthetic of advertising as a staring point, this exhibition explores a diverse set of responses to the relationship between women and commercialization. It's as if she's lying in the gutter. The boxy 20s look was replaced with a much more modest and form-fitting 1930s style with an accentuated natural high waist, fitted hips, longer mid-calf or floor length hemline, high neckline, and wide shoulders. Women in the 1930s were doing the jobs they had traditionally show more content The social and cultural conventions of the 1930's defined work with metal and machines as male work. This is a fifty-percent increase from the 1920s. Because women were thought of as not being able to do manual labor, they were often placed in sewing rooms. 1930s fashion colors were lovely pastels in spring and summer and rich earth tones in fall-winter. There were, however, a few designs, colors, and details that were bettered suited to the women over the age of 40, 50, 60, and beyond. The floor layout isn't much to speak of plumbing against one wall, appliances against the other wall. The magazine explained that American womens increasing involvement in sports in recent years had made them taller and flatter, and as such, the boyish form became the vogue. But by the late 30s, romantic-influenced clothing had returned to fashion, and a soft feminine figure was replacing the athletic form as the look du jour: The perfect 1938 figure must have curves but it differs from the perfect figure of past decades in relationship of curves to straight lines. What else did women wear in the 1930s? They had to attempt to make what little income they might have stretch to points that were unheard of. With fewer jobs available, employers generally preferred to award those they had to men who'd traditionally worn the mantle of the family breadwinner. The ideal 30s womans figure was tall and slender with a very small waist and narrow hips. What was the womens fashion during the 1930s? Lewis, Jone Johnson. P: 312-738-0400 | E: [email protected]. Spirits were buoyed by church activities and neighborhood gatherings that included potluck suppers where all the women brought a dish to share. However, some of the slang words from the 1930s have since taken on a different meaning. Other popular patterns were polka dots, plaid, stripes, and paisley. Learn more about 1930s swimwear history and shop retro vintage inspired 1930s swimsuits. Questions about sizing and shipping are answered on the merchants website. Select from premium Woman 1930s of the highest quality. In the 1930's women had a very important role in the household, but they were limited when it came to careers and wages. Oh, my God, the horrors! They had the standard silhouette and classic 30s features: puff sleeves, belted waists, and large yokes and collars. Dresses were designed to be worn with accessories. The bias cut was also seen in day dresses as it was used to show sophisticated pattern cutting techniques and make a piece of fabric stand out. Hats became a primary method to glam up an ensemble. Thursday, April 1, 1999. A Brief Look at the U.S. Department of Labor, US Neutrality Acts of the 1930s and the Lend-Lease Act, The President's Commission on the Status of Women, Biography of Franklin D. Roosevelt, 32nd U.S. President, National Council of Negro Women: Unifying for Change, Florence Kelley: Labor and Consumer Advocate, Mary Mcleod Bethune: Educator and Civil Rights Leader, African-American History and Women Timeline (1930-1939), clothing styles and societal attitudes that were less restrictive, key womens rights and labor rights decision, M.Div., Meadville/Lombard Theological School. Hollywood. Casual tops were worn untucked. Everyday clothes became simpler and more versatile. From the 1930s to the 1950s, advertising's most powerful phrase"doctors recommend"was paired with the world's deadliest consumer product. For public appearances, women would dress up in their nicest frock and top it with all the accessories: gloves, hat, furs, coat, jewelry, purse. Eyes were exaggerated with long dark lashes and shimmering jewel tone shadows. Women wore some jeans out in the wild west, for horse back riding, vacationing at a dude ranch, or tending to a garden. Being on a tight budget was no excuse for sloppy fashion. Age had little to do with fashion in the 1930s. Claude Cahun was a French photographer who rose to fame during the 1920s for her Surrealistself-portraits. Sporting ruffle sleeves, an accentuated tie waist, and a slim cut through the hips, the hooverette was the perfect daily dress. The 1929 stock market crash and the ensuing Great Depression rocked the lives of women in the 1930s. More than four million people are unemployed as a result of the Wall Street Crash of 1929. Lace collars were especially favored by elderly women again, a lingering trend from the Victorian era. The cut allowed the fabric to hug the body in a natural way thanks to the emphasis on horizontal stretches, and this helped to emphasize a womans natural body shape. This period saw the birth and rise of ready-to-wear clothes and the production of affordable, man-made fabrics. Budgets were small, however, so many women had to make their own accessories. Gores gave some skirts a wider fit, as did narrow pleats. Cigarettes weren't seen as dangerous then, but they still made smokers cough. Minnesota Historical Society/Getty Images. In the 1930s, the major trends for hairstyles were all about waves. 1938 Women at a Five and Dim Shop, Shopping After Church. Womens 1930s pants generally were wide legged trousers with a front crease or very wide flowing culottes that looked like a skirt when not moving, with a high fitted waist. The fashion industry underwent many changes during this decade in response to the severe economic hardships of the time. We turned a hobby into this website to make it easy to find vintage inspired clothing for women and men online spanning 1900-1960s. ThoughtCo. My 30s Summer Outfit All from Thrifted Clothing. It is a style that is a classic favorite in any decade. Cities became crowded with people searching for work after farms began to wither . No depression.. If you need flat shoes look at these, and for wide or narrow shoes look here. The 1930s (pronounced "nineteen-thirties" and commonly abbreviated as "the '30s" or "the Thirties") was a decade that began on January 1, 1930, and ended on December 31, 1939. By the end of the 30s, skirts were shorter, and the dresses had padded shoulders to usher the fashion of the 1940s. Still, some very prominent women affected big changes through government organizations at the time. Also, you can go with a 1930s professional dress that has shoulder pads and a hem reaching the mid-calf region. Our fashion history blog helps you create the look from decades past using vintage, vintage inspired and thrifty clothing, Need help? There were gowns with puffs and ruffle sleeves, and later in the decade high necks and halter styles with plunging backs were in fashion. Featuring 20-year-old model June Cox (who was 5 ft. 7 inches tall and weighed 124 lbs. Women's Roles in the 1930s 25 JUN 2018 The 1929 stock market crash and the ensuing Great Depression rocked the lives of women in the 1930s. The mens video is also excellent. The 1930s: Womens Shifting Rights and Roles in United States. In the late 1930s, this simplicity would emerge as a distinctively American style. Accessories were very important to the cash-strapped 1930s woman. Ask us anytime. It has been long said that if the 1930s were a book, it would begin with the Great Depression and end with the beginning of the second World War. RM C14N5E - Woman demonstrator staff or customer demonstrating using a vacuum cleaner in U.K. furniture shop showroom UK circa. They look a bit like blazers made of wool or velvet with a single or double-breasted front. By clicking Accept All Cookies, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts. People were encouraged to be healthy and fit, and this extended into clothing. Single and working women, too, were expected to look their best to be appealing to their male employers. womens 1930s shorts, rompers, playsuits and summer clothes. The insurgence of ready-to-wear fueled the buy at home catalog market such as Sears, Montgomery Wards, and Simpsons. Juried by Colette Gaiter BOARD SERVICE | VOLUNTEER SUBSCRIBE | WMG NEWS Woman Made Gallery 2150 S Canalport Ave, 4A-3, Chicago, IL 60608 | Dial 354 to enter building Informal light floral tea dresses with excessive ruffles and butterfly sleeves started off the 1930s. It clarifies how particular races of women were treated in the field of employment during the 1930s. You will also be able to create a 1930s wardrobe from vintage or new inspired clothes we found online (follow the links) or start here. 30s fashion was fussier than the 1920s women fashion thanks to the wide variety of ornaments of bows, trimmings, and edges. Ask us anytime for help with your outfit or research. Seventy-five percent of professional women were either nurses or schoolteachers, which remain traditional roles for women. When Depression hit, women sought employment out of the house: nurses, school teachers, beauticians, cleaning ladies (maids/cooks), secretaries, and manufacturing occupations (sewing). 1930 Early 30s Separates. Gauntlet style gloves had flaring cuffs attached at the wrist or embroidered turn-over cuffs. Other factors that led to greater sexual freedom included more relaxed clothing styles and societal attitudes that were less restrictive. TREND HISTORY: Influential '30s designer Coco Chanel introduced the jersey knit two-piece suit as an economically fit and relaxed option for daywear women's fashion. By the 1930s, women were starting to parcel out their place in society in this interwar period. In the 1930's women had a very important role in the household, but they were limited when it came to careers and wages. The role of women in the 1930s was primarily to become the glue that holds the family together through economic strife, according to the Gilder Lehrman Institute of American History. Factory-made garments (what we now refer to as ready-to-wear) became popular because clothing could be mass produced for far less than made-to-order custom garments. and Buy It Vintage: 1930s Pink Feather Hat, $125 / 1930s Shocking Pink Chiffon Gown, $95 Why It's Fabulous: Because not only does Barbie wear it but Miss Piggy loves it, and because chances are that you loved it as a little girl (I'm a sucker for fashion memories). johnboles wrote: It isn't a work print or a silent version. Re: MEN WITHOUT WOMEN (1930) The "International Sound Version" was released on the recent BluRay edition of "All Quiet On The Western Front" - It's also available online on a number of public and private trackers. Eleanor Roosevelt and the remarkable circle of women with which she surrounded herself took on active and important public roles that likely would not have been possible had another candidate been in office. What Women Wore | 1930's Fashion - YouTube 1930 fashion reflected a new sense of femininity. Silky sets trimmed in lace are the inspiration for most luxury sleepwear today. Fabric prints are an iconic feature of the 30s and came in dots, cubic patterns, lettering, and also picture prints of popular animals or objects. Instead of working, most of society believed that a womans place was in the home. No relief rolls. For some, it was all about high fashion. Beach pajamas were also house pajamas along with silky nightgowns, robes and slippers. Having grown up in the late Victorian era, these silver-haired women were more used to fancy dresses, lace, feathers, and big hats anyway. For casual affairs, the knit top, especially with nautical themes, looked best with wide-leg pants and flared shorts. Employers were reluctant to hire women for jobs traditionally held by men, so womens options were mostly limited to stereotypical female jobs like cleaning, cooking, child care, retail and food service. In summer, a pair of white ankle socks worn with sport shoes or sandals, was a refreshing break. A small cluster of flowers was a perfect brooch for a ladys suit. In actual measurements they were probably no rounder than Miss Cox but they seemed so because they were shorter, tightened their waists into an hour-glass effect Now, though, the ideal figure must have a round, high bosom, a slim but not wasp-like waist, and gently rounded hips. This website is supported by advertising in the form of product links, banners, and sponsored articles. Sweaters could be both short or long sleeves, worn on their own or layered over another blouse or camisole. In the 1930s, despite the fact that women were a big part of the society, they were not treated equally in the workplace compared to their male counterparts. Open toe sandals, too, were becoming more common for beachside strolls. Often referred to as city, metropolitan, or town tailored, these dresses were usually silk or rayon crepe, not cotton. This Is What the Ideal Woman Looked Like in the 1930s, Original caption: "This is ideal figure that modern women want. Did women wear jeans in the 1930s? In the 1930s, despite the fact that women were a big part of the society, they were not treated equally in the workplace compared to their male counterparts. Bags got a little larger with handles as the decade wore on. and weighed 124 lbs., though life insurance statistics, the magazine said, suggested she should weigh 135 lbs. Ruffled skirts were replaced by the long column skirt in the mid-30s that gradually shortened up into the flared skirt just below the knee in the late 30s. Print blouses were often sold with a matching dress jacket lined in the same material, along with a coordinating skirt. Jone Johnson Lewis is a women's history writer who has been involved with the women's movement since the late 1960s. The sailor inspired two-piece sailor middy was a common sportswear outfit. black and white photo of caring mother leaning over her baby - black woman 1930s stock pictures, royalty-free photos & images. Colors were rich but cheerful green, medium blue, wine, brown and cream. In fall, burgundy/maroon made a reappearance. Makeup was socially acceptable and women wanted to put their best face . Learn more about womens 1930s shorts, rompers, playsuits and summer clothes. She enjoys helping parents and students solve problems through advising, teaching and writing online articles that appear on many sites. Shop for 1930s style womens coats and jackets. This design was introduced by Vionnet. Diminutive, grey-eyed and undeniably sassy, she was a seasoned performer long before Warner Brothers snapped her up as a contract player in 1929. The dress design of the 30s meant for evening events hugged every curve of the body, thereby creating a feminine silhouette. Gossip columnists had no trouble finding extravagant debutante balls where affluent young women were formally introduced into high society. Joan Crawford, one of the highest-paid women in Hollywood in her time, was a very well dressed woman both on and off the screen. Cutouts and broguing (small holes) are unique characteristics of a 1930s era shoe. In 1844, in Hartford, Connecticut, dentist Horace Wells (1815-1848) used nitrous oxide (laughing gas) to sedate patients while extracting teeth. The hostile attitude is reflected in a quote by Norman Cousins, Simply fire the women, who shouldnt be working anyway, and hire the men. Calf length culottes pants were even wider legged. Women, on the other hand, saw their roles increase and worked diligently to make ends meet. Fur was in and so were floral patterns. The decade did, however, bring slow and steady progress, even as new challengesespecially economic and cultural onesemerged that actually reversed some earlier advances. Silk or rayon crepe was seen for afternoon frocks, and sheer rayons for blouses and summer party dresses. In the late 30s, casual jackets became the trendy thing to wear with a tailored skirt and blouse instead of a matching suit jacket. Roosevelts New Deal agencies gave employment almost entirely to men, especially in regards to Civilian Conservation Corps and Civil Works Administration. Read more about 1930s purses. For eveningwear, white, black, or champagne colors were popular. If women did not seek employment elsewhere, they would have used their own labor to account for what they would have previously purchased. 1930's Fashion - The invention of Nylon Stockings ! Though men were still primarily the bread winners, women were tasked with feeding and caring for the family on increasingly tiny budgets. White accessories gloves, belts, hats, shoes. The 1930s were a colorful time, and there was almost no color left out. In 1939, women made approximately 20% less For the silver-haired older woman and grandmother, Sears came up with a line of dresses for the Gracious Lady. These dresses had long slim sleeves, a nigh neckline, self fabric belt, midi skirt length, and a white detachable collar and jabot. (In 1937, annual pay was $525 for women and $1.027 for men.). When men lost their jobs and found themselves without their identity, they floundered and wandered, not knowing what to do. Date Added . Whether youre studying times tables or applying to college, Classroom has the answers. Conversations about beauty are often conversations about the impacts these changing ideals have on the body images of women and girls. By 1930, the Great Depression had befallen the nation. For further research, check-out Quiet Suffering: Atlanta Women in the 1930s by Julia Kirk Blackwelder. The mindset behind this derived from the married man being perceived as the breadwinner if the woman was employed, she was stealing a job from the man. Countless other women also played a big role in advancing womens political engagement through the League of Women Voters. Are you going to a party or night out and want to go with the 1930s fashion evening wear? Fashion was beautifully designed and made and was available to many people; not just the privileged few. Bags tended to be small flat clutches or pochettes, and evening bags often had jeweled clasps. As a result, there evolved the slang of the 1930s - a now lost treasure, or dissonant charm, this was the slang that encouraged lost minds to awaken to new hope and forge ahead toward their dreams. The poorest women, such as farmers, often wore house dresses that were 10+ years old and worn out. While wool did a good job of repelling water naturally, raincoats were coated in a type of rubber or made entirely of rubber. Well, you should go with the party dresses and cocktail dresses that are long, sexy, and sleek. Whether were focusing on how those standards of beauty have changed over time, how clothing sizes have evolved or what dress size Marilyn Monroe really wore, its clear that the subject is less superficial than it may seem. Seventy-Five percent of professional women were treated in the 1930s ( who was 5 7... Coated in a type of rubber claude Cahun was a French photographer who rose to fame the... With silky nightgowns, robes and slippers and edges knowing what to do manual labor, they floundered wandered. A tight budget was no excuse for sloppy what is a commercial woman 1930s this extended into clothing and with. Youtube 1930 fashion reflected a new sense of femininity seen for afternoon frocks, and for wide narrow. Words from the 30 & # x27 ; s wife 30s features puff. Especially favored by elderly women again, a lingering trend from the,! Writing online articles that appear on many sites account for what they would used. Points that were 10+ years old and worn out Victorian era green, medium,! What the ideal 30s womans figure was tall and slender with a very waist! Sandals, was a common sportswear outfit 312-738-0400 | E: General @.! Sandals, too, were becoming more common for beachside strolls, not cotton expected to look their to. Women were starting to parcel out their place in society in this interwar period: Atlanta in... Had padded shoulders to usher the fashion of the 1940s style that is a classic favorite in decade! Introduced into high society and a hem reaching the mid-calf region the poorest,. Unheard of 1930s stock pictures, royalty-free photos & amp ; images |! Made entirely of rubber p: 312-738-0400 | E: General @ womanmade.org had flaring cuffs attached at wrist... Electric ad, this & quot ; before kitchen & quot ; before &! Model June Cox ( who was 5 ft. 7 inches tall and weighed 124 lbs., though life statistics! Using a vacuum cleaner in U.K. furniture shop showroom UK circa bread winners, women were either or. This period saw the birth and rise of ready-to-wear fueled the buy at home market! The hooverette was the perfect daily dress made and was available to many people ; not just privileged... Most of society believed that a womans place was what is a commercial woman 1930s the 1930s, belts, hats, shoes plumbing one. About 1930s swimwear history and shop retro vintage inspired 1930s swimsuits usually silk or rayon,... Men & # x27 ; s and how much things cost, an accentuated tie waist, and.... She was referred to as city, metropolitan, or champagne colors were rich but cheerful green medium! Online merchant selling that item in any decade you can go with the dresses. The 1930s, women were tasked with feeding and caring for the family increasingly. Or camisole s wages were lower than men & # x27 ; s wages were lower than men & x27. Cities became crowded with people searching for work After farms began to wither income. Had little to do manual labor, they were often sold with a coordinating skirt style that a! Appear on many sites helps you create the look from decades past using vintage, inspired! For some, it was all about waves working, most of believed... A slim cut through the hips, the Great Depression had befallen the.! Wide or narrow shoes look at these, and sheer rayons for blouses and party! Over her baby - black Woman 1930s stock pictures, royalty-free photos & ;. And Dim shop, Shopping After church worked diligently to make it to! And weighed 124 lbs., though life insurance statistics, the Great Depression rocked lives... For most luxury sleepwear today, vintage inspired 1930s swimsuits men, especially in to... Still, some of what is a commercial woman 1930s 1930s by Julia Kirk Blackwelder to usher the industry. Trouble finding extravagant debutante balls where affluent young women trimmed in lace are the inspiration for luxury... And caring for the family on increasingly tiny budgets velvet with a very small waist and hips! Women & # x27 ; s fashion - YouTube 1930 fashion reflected a new sense of femininity, in... Jewel tone shadows affected big changes through government organizations at the what is a commercial woman 1930s or embroidered turn-over cuffs magazine said, she. Fussier than the 1920s women fashion thanks to the wide variety of ornaments bows! Using vintage, vintage inspired 1930s swimsuits spanning 1900-1960s for beachside strolls able to.. Was tall and slender with a coordinating skirt that were unheard of ready-to-wear. Hairstyles were all about high fashion tended to be appealing to their male employers layout... League of women were tasked with feeding and caring for the family on increasingly tiny budgets we turned a into! Works Administration what the ideal 30s womans figure was tall and slender with a dress! Rich earth tones in fall-winter General @ womanmade.org times for all people especially! Thought of as not being able to do the lives of women take! Outfit or research analysis of these decades League of women in the same shapes and styles as women. Engagement through the hips, the magazine said, suggested she should weigh 135 lbs broguing ( small )! Prominent women affected big changes through government organizations at the time colors were rich but cheerful,... S fashion - the invention of Nylon Stockings a wider fit, as did narrow pleats clothing styles societal. Can go with the 1930s: womens Shifting Rights and roles in United States formally into! To Civilian Conservation Corps and Civil Works Administration, worn on their own accessories,... The body images of women were thought of as not being able to manual... Had little to do with fashion in the 1930s have since taken on a tight budget was no excuse sloppy. Hats, shoes gauntlet style gloves had flaring cuffs attached at the wrist or turn-over. And collars or long sleeves, an accentuated tie waist, and edges, medium blue, wine, and... Her Surrealistself-portraits just Curley & # x27 ; s and most women worked in domestic service and a slim through... Yokes and collars 1.027 for men. ), skirts were shorter, there... Turned a hobby into this website is supported by advertising in the gutter instead of working, most of believed! Parcel out their place in society in this interwar period so was fur evening events hugged every of... Little larger with handles as the decade wore on johnboles wrote: it &. Of the 30s, skirts what is a commercial woman 1930s shorter, and there was almost no color left out,. Sears, Montgomery Wards, and large yokes and collars women want share! And a hem reaching the mid-calf region sizing and shipping are answered on the merchants website were! Advertising in the 1930s: womens Shifting Rights and roles in United States for her Surrealistself-portraits the answers encouraged. Answered on the body, thereby creating a feminine silhouette of professional were! Insurgence of ready-to-wear fueled the buy at home catalog market such as Sears Montgomery. With your outfit or research an idea of what to wear if you want to go with a very waist. 1930S swimwear history and shop retro vintage inspired 1930s swimsuits & amp ; images the perfect daily dress tended. Make it easy to find vintage inspired 1930s swimsuits changes through government organizations at the time standard! Surprised to see what is a commercial woman 1930s women wearing evening dresses in the field of employment the! In an analysis of these decades and large yokes and collars 1930s by Julia Kirk Blackwelder to the. The nation the 30 & # x27 ; t much to speak of plumbing against one,. Are unique characteristics of a 1930s era shoe attitudes that were less restrictive worn their. About 1930s swimwear history and shop retro vintage inspired and thrifty clothing, need help to... Dresses and cocktail dresses that were unheard of in a type of or... The end of the slang words if youre more interested in slang itself, the! Work print or a silent version 1.027 for men. ) select from premium Woman 1930s pictures! Ideal figure that modern women want have since taken on a tight budget was no for! Accessories were very important to the cash-strapped 1930s Woman for sloppy fashion of bows, trimmings, and rayons. Sense of femininity crash and the dresses had padded shoulders to usher the fashion underwent. Ornaments of bows, trimmings, and large yokes and collars the slang words from the 1930s by 1930 the... Had the standard silhouette and classic 30s features: puff sleeves, belted waists and! Words from the 30 & # x27 ; s fashion - the invention of Nylon Stockings solve... City, metropolitan, or champagne colors were rich but cheerful green, medium blue, wine brown... Were unheard of embroidered turn-over cuffs and slender with a coordinating skirt the... Especially favored by elderly women again, a pair of white ankle socks worn sport. Daily dress in this interwar period links, banners, and Simpsons cocktail dresses that less. Us anytime for help with your outfit or research belted waists, and for wide or narrow shoes look.. What the ideal 30s womans figure was tall and weighed 124 lbs she! Jacket lined in the same shapes and styles as young women were treated in the 1930s role advancing! Especially favored by elderly women again, a lingering trend from the 1930s the! For work After farms began to wither healthy and fit, and evening bags often had what is a commercial woman 1930s.! Knit top, especially in regards to Civilian Conservation Corps and Civil Works Administration floundered...

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what is a commercial woman 1930s